In the intervening years, De Laurentiis set out to build an empire of her own, with multiple cooking shows on Food Network, two Las Vegas restaurants, and a 2008 Daytime Emmy award for Outstanding Lifestyle Host.ĭe Laurentiis’s star rose so high, in fact, that she earned the coveted one-name status enjoyed only by the most famous of celebrities, like Beyonce and Cher. Now a legitimate food-world star, Giada De Laurentiis first rose to popularity in 2003, when her cooking series, Everyday Italian, debuted on the Food Network. In Shelf Obssesed, Eater will take a closer look at these shops in an attempt to answer one burning question: What, exactly, are these chefs trying to sell us? The celebrity: Giada De Laurentiis Now, though, these celebrity chefs aren’t just teaming up with Williams-Sonoma for a line of housewares, they’re curating their own selection of goods intended to help their fans cook - and live life - just like they do. And of course there’s lifestyle guru Martha Stewart, though her empire has always encompassed much more than food. After rising to fame as the host of 30-Minute Meals on the Food Network, Ray grew into a bonafide mogul, building a vast empire of branded products that includes housewares, home furnishings, cooking utensils, and dog food. The progenitor of this trend is, inarguably, Rachael Ray. These chefs are curating a selection of goods - from books to balsamic vinegar - that are extensions of their carefully built brands, giving them an opportunity to worm their way into your pantry, not just your living room. In this era of wall-to-wall branding, a number of high-profile chefs and food TV personalities have chosen to keep their names part of the cultural conversation by opening their own stores.

Everyday italian by giada de laurentiis